Fewer margins & higher expense The client was facing serious operational Inefficiency. Their reach was Limited to short rides resulting in more time wastage and lower bookings. While the Idea behind the app was a mainstream on-demand transportation, what distinguished from other taxi booking models the fare bidding system. The client’s requirement was to develop an application to attract consumers with a bidding system to help control overcharge. Two logins: one for the passenger and one for the drivers Tracking closest cabs, bid on multiple drivers Set prices. place counter price calculation based on number of passengers Develop scalable architecture to help scale and cater to larger markets
The application finds the nearest and lowest priced cabs according to user
preference Passengers can compare prices with other cab booking services.
Ensure lowest prices Live bidding on rides
Secure payment Integration for easy and fast payments
Booking history, Invoice download, routes etc.
Driver: Direct Payment through payment Integration
Drivers can view the destination before accepting the ride request
Counter bidding to increase rates during peak hours
Reject accept rides with wait time timer
Dashboard shows the earnings, number of rides. ratings. feedback to Improve the service
The initial discussions with the client gave us only a vague understanding of
the requirements. After a series of strategic meetings Internally and with the
client. we came up with a well-structured algorithm to integrate the bidding
functionality into the system. Since the application comes with bidding
feature. user experience had to be the priority to make the process fast and
e8sy. Our designs gave single click booking procedure to make the booking
process easy for the users. cloud-based architecture was designed that the
applications are exquisitely responsive to Increase In number of drivers or
passengers. For riders and drivers, native apps for Android and were
developed with separate login panels. A separate pricing engine was
developed to calculate the ride price using driver base rate. Index rate. per
mile charge. wat time etc. Drivers were also able to counterbid on the offers
to ensure fair pricing on both sides.
Client Profile The client one of the leading travel agencies in the middle east who were now entering into the taxi and carpooling domain targeting pick- ups and drop off in and out of airports. Travel industry Cab booking application 250- taxis Professional drivers Live tracking
The Launch happened on time, which helped the client meet their goals for the first quarter. The concept pickup up and the application was lauded for its disruptive technology. Using the right technology helped accelerate the launch cycle by 5 times and decrease in 20% of the cost.